PIM for the automotive aftermarket

Many brands. Many countries. Every channel.

One parts catalog.

PIM4B gives you one trusted source for automotive parts data. Keep product information governed and aligned with TecDoc, ACES and PIES, distribute it consistently across ERPs, storefronts and marketplaces, and use AI to automatically enrich missing attributes based on OE numbers.

Product record
Governed
Brake disc · front axle
OE ref. 000 615 301 · GenArt 82
Brand A
Private label
PL · DE · CZ · FR
TecDoc
Ready to publish
B2B portal
Ready to publish
ERP
Synced
Amazon · eBay
2 attributes missing
AI agent found 2 missing values
Researched by OE number, with sources. Waiting for analyst approval.
PIM4B product data screen with technical attributes and vehicle applications
In production: PIM4B as deployed at LKQ Europe
390,000
products maintained in one PIM
12
EU countries in product data operations
200+
client apps on one versioned API
20+
years on aftermarket product data
The problem

Why automotive parts catalogs break when you grow

Growth multiplies data. Without one governed record, every new brand, market and channel becomes another copy to maintain - which is the point where a PIM for automotive parts stops being a nice idea and becomes the sensible way to run the catalog.

Brands

Every brand becomes its own island

Acquire a brand, add a private label, take on a supplier - and inherit another data structure nobody wants to merge.

Countries

Every country adds a copy

The catalog gets duplicated instead of extended - and the copies drift apart within a quarter.

Channels

Every channel wants a different format

TecDoc, B2B portal, Amazon, eBay, distributor feeds - same product, five rule sets, five exports kept by hand.

The costliest line

Technical attributes typed in by hand

Open a supplier PDF, find a dimension, type it into a spreadsheet, hope it was the right OE reference. At scale, the most expensive line in the catalog budget.

Proven at scale

390,000 parts. 12 countries. Many years.

i4B has maintained LKQ Europe's product data platform - 390,000 products across 12 EU countries - for many years.

i4B brings strong expertise in the automotive industry and its surrounding data landscape, making them a highly valuable partner for related initiatives. Their domain knowledge enables them to quickly understand complex requirements and deliver meaningful outcomes.

Rebekka Hopp
Product Owner · LKQ Europe
How it works

One record in. Every channel out.

1

Collect

ERPs, supplier feeds, spreadsheets and old catalogs into one model - multi-brand and multi-country from day one.

2

Govern

Validation and completeness rules define “ready to publish” per brand, country and channel.

3

Enrich

TecDoc attributes, vehicle applications, images and documents - AI-assisted, analyst-approved.

4

Publish

ERPs, storefronts and marketplaces through one versioned API, already serving 200+ apps.

5

Expand

A new country in weeks, not quarters - the structure was built for it.

AI research agent

Stop typing attributes from supplier PDFs

It works the way your data team already works - just faster. This is the part no spreadsheet and no general-purpose PIM will do for you.

01

Researches by OE number

Give it an OE reference and the data aggregator queries approved sources - OE catalogues, TecDoc and market listings - for the technical values you are missing.

02

Analysts stay in control

Nothing publishes automatically. Attributes, applications and cross-references are proposed with a confidence score, and an analyst confirms, corrects or rejects each one.

03

Every value knows its source

Every value is marked as sourced, derived or missing. When a spec is disputed two years later, you show the source and who signed off.

04

Repeat corrections become rules

A correction your analysts make again and again is turned into an automated rule, so the same error stops coming back on the next batch.

Review proposals
OE ref. 000 615 301 · example
Attribute
Proposed value
Disc diameter
280 mm
Source: OE catalogue · high confidence
Approve
Reject
Disc thickness
22 mm
Source: market listing · waiting for analyst
Want to see the agent run on your own OE numbers?

Thirty minutes, built around your own data.

Book a demo
What's inside

Built for automotive parts, not for generic products

Parts catalog structure

Products, groups, base components and bills of materials - repair kits modelled as what they are.

TecDoc you can see

Reference data at a tracked version; GenArt, vehicle data and OE samples in the same system.

Identification & compliance

EAN management and substance search as part of the record, not a side spreadsheet.

Assets next to data

Images and documents managed with their products and published through the same channels.

Daily data-quality loop

Remarks, Compare and completeness rules turn the annual clean-up into a daily process.

Aggregation & enrichment

Values merged from many sources; the AI agent fills gaps by OE number.

Distribution with a paper trail

Every import/export run with status, source file and time - see why a feed failed at 2 a.m.

One public, versioned API

200+ client apps in production, including B2B storefront and admin.

Europe and North America

One catalog, two standards

Taking a European catalog into the US and Mexico normally means a second workflow per market. In PIM4B it is a switch on the same record: TecDoc on one side, ACES and PIES on the other.

A · Europe

TecDoc

Attributes, vehicle links, images and documents, maintained once and published the TecDoc way.

GenArt & attributes
K-type linkage
Metric units
One record
+
B · North America

ACES + PIES

The same record, viewed and exported to the North American standards.

ACES 5.0 BaseVehicle
PIES 8.0 items
Imperial units

Switch any item between views

The same product shows as a TecDoc record or an ACES/PIES record - no separate catalog to keep in sync.

Vehicle mapping that holds up

TecDoc K-type ranges mapped to ACES BaseVehicles per part, including the year-by-year splits where one range becomes several links.

Validated XML exports

PIES 8.0 and ACES 5.0, checked against the current Auto Care schemas before they reach your US and Mexican partners.

Units per market

Imperial for the US, metric for Mexico - every export carries the attributes that market expects.

ACES/PIES output requires your own valid licence to the Auto Care Association databases (VCdb, PCdb, Qdb). We are happy to advise.

Own vs. rent

Own it. Don't rent it.

No licence fee. No lock-in. PIM4B is a mature product implemented for your business - and the result belongs to you. Support afterwards is a retainer you choose, not a toll you pay to keep the system switched on.

 
Typical SaaS PIM
PIM4B
Ownership
Vendor's
Yours
Cost model
Monthly, forever, scaling with growth
Implementation once. Support retainer only if you want it.
Where it runs
The vendor's cloud
Hosted by i4B, or a dedicated instance on your own servers
Customisation
Within the vendor's roadmap
Within yours
To extend it
Request a feature, wait
Build it
To leave
Migration project
Nothing to leave
TecDoc & integrations

TecDoc is the foundation, not an export plugin

Most PIM platforms treat TecDoc as one more export plugin. i4B has been integrating it since 2005. Attributes and vehicle applications are structured correctly from the start - not mapped at export time.

No two ERPs are the same

Every parts business runs an ERP shaped around its own catalog, so a ready-made connector is a fiction. PIM4B treats integration as a layer: one adapter per source, built to your data - the same approach behind the EV charging integrations i4B builds and maintains for e-mobility clients. Prices, stock and master data stay where they belong - the catalog does not try to own them.

2.5M ERP calls a day run through integration adapters in the aftermarket landscapes i4B maintains.

Web catalogs & e-commerce

Your online catalog, B2B portal and auto parts e-commerce shop read the same record. Completeness rules run before publication, so a part reaches the shop with its attributes, images and vehicle applications in place - or it does not reach it at all.

Amazon & eBay

Each marketplace gets its own rule set and its own export, generated from one source record. Write a description once and it reaches every channel, instead of being retyped per platform and drifting apart within a season.

200+ client apps

PIM4B exposes a versioned public API, so an integration written today keeps working as the catalog model changes. A new consumer - a portal, a mobile app, a partner feed - connects without a migration project.

70,000 orders a day, 95% answered under 300 ms, in the aftermarket landscapes i4B maintains.
Who it's for

PIM4B earns its place when things start multiplying

Multi-brand parts groups

Running catalogs never designed to coexist.

Distributors crossing borders

Who need a new country to take weeks, not quarters.

Parts manufacturers

Reaching and holding TecDoc data supplier status, or taking a European catalog into ACES/PIES markets.

IT & digital leaders

Who inherited a catalog nobody wants to touch - and own its risk.

Who it isn't for: if you run one brand in one market, you don't need us - and we'll tell you so on the call.
Book a demo

See PIM4B on your own catalog

30 minutes. We look at how your data flows today, show how PIM4B would handle it, and tell you honestly if you don't need us.

You send one email
We reply within 24 business hours to pick a slot.
Bring a few OE numbers
We run the AI agent on them live.
You get a straight answer
A no-obligation conversation about your catalog.
[PHOTO]
[NAME], [ROLE]
runs every PIM4B demo personally
Thank you - we'll be in touch soon.
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FAQ

Frequently asked questions

11
questions we hear before the first call

What is a PIM system for the automotive aftermarket?

A PIM (product information management) system for the automotive aftermarket is a central, governed place to store, enrich and distribute parts data - technical attributes, vehicle applications, images, documents and marketing content. Unlike a general-purpose PIM, an aftermarket PIM has to handle vehicle linkage and data standards such as TecDoc, where a single incorrect application means a returned part and a lost garage.

How is PIM4B different from Akeneo or Pimcore?

Three differences. PIM4B is built specifically around automotive parts data and the TecDoc standard. It includes an AI research agent that fills technical attributes by OE number with field-level source traceability. And it is implemented as your own system rather than rented as a subscription - the result belongs to your business, with no recurring licence and no vendor lock-in.

Can PIM4B handle multiple brands and countries in one catalog?

Yes - that is what it was built for. Multi-brand and multi-country structures are part of the data model rather than a workaround, which is why rolling product data into a new country takes weeks instead of quarters.

Does PIM4B support ACES and PIES for the US and Mexico?

Yes. The same record can be viewed and exported as TecDoc or as ACES and PIES, with K-type ranges mapped to ACES BaseVehicles and validated PIES 8.0 and ACES 5.0 XML. Using it requires your own licence to the Auto Care Association databases (VCdb, PCdb, Qdb).

Does the AI agent publish data automatically?

No. The agent researches external sources per OE number and proposes values; your analysts approve them before anything enters the catalog. Every approved value keeps a field-level record of where it came from.

Do we need a PIM if we already have an ERP?

In most cases, yes. An ERP manages transactions - stock, prices, orders. A PIM manages the descriptive and technical data that sells the product and matches it to the right vehicle. They solve different problems and work best connected, which is why PIM4B integrates with ERPs rather than replacing them.

Is PIM4B automotive PIM software you install, or a hosted platform?

Either. PIM4B can run hosted by i4B, or as a dedicated instance on your own servers - the choice is yours and it does not change the product. What it is not is rented software: the implementation belongs to your business, and support afterwards is a retainer you choose rather than a fee you pay to keep the system switched on.

Can PIM4B work as a TecDoc PIM?

That is its native mode. i4B has been integrating TecDoc since 2005, so GenArt classification, vehicle linkage and technical attributes are structured to the standard from the first import rather than mapped at export time. Reference data is held at a tracked version, so you always know which TecDoc release your catalog was validated against.

What does a PIM for automotive parts need that a general-purpose PIM does not?

Vehicle linkage above all - auto parts only sell when they are correctly matched to the vehicles they fit. On top of that: K-type and ACES BaseVehicle handling, GenArt classification, OE cross-references, bills of materials for repair kits, and EAN and substance data for compliance. A general-purpose PIM can store these as custom fields; it cannot validate them.

How do you build the business case for an aftermarket PIM?

Start with the hours your analysts spend copying technical values out of supplier PDFs, then add what wrong fitment costs you in returns, credit notes and garages that do not order again. Against that, put the time it currently takes to open a new country or a new sales channel. We are happy to work through those numbers with you on the call.

Can PIM4B integrate with our web catalog or e-commerce shop?

Yes - that is one of its standard outputs. The same product record feeds your ERP, your online catalog, your B2B portal and your webshop through one versioned API, so a change made once is live everywhere. Where a platform needs its own format, it gets its own export rather than its own copy of the data.

One catalog for every brand, country and channel - yours to own.
Book a demo